I love the latest commercial from Old Spice where boys suddenly turn to men and their moms are singing a sad tune that they didn’t see manhood coming. The teenage boys in the ad are seen spraying Old Spice’s Re-Fresh Body Spray then going to hang out with their girlfriends. Meanwhile, mom is seen somewhere in the background hanging on and unable to let go-literally.
If you don’t know already, I am in love with great marketing campaigns. And this one was well played. Very well played. There are some folks that find the ad terrifying. Disgusting and inappropriate have also been tossed around. But I don’t see how. The moms do look creepy but that’s what makes this commercial even funnier. I definitely love it as I can totally relate and get it. I’m constantly caught in the “didn’t see it coming” moment with my own son. I didn’t see it coming when our pediatrician said he should start wearing deodorant at 10. I definitely didn’t see it coming when his voice suddenly changed over night. Dates with girls will be next. When, who knows but I’m sure I won’t see it coming.
How does a mom prepare herself for raising a man? No idea! Hopefully I figure this all out soon, and fast! Because the next thing I know, I may be driving Oldest and a date to the movies and finding myself sitting in the back of the theater with a hat on looking just as creepy as one of these moms.
Just kidding, I wouldn’t do that…I think!
What do you think about the commercial? Funny or not so much?
Image credit: Facebook.com/OldSpice
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